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Search engine optimization is a methodology of methods, tactics and techniques utilized to enhance the amount of visitors to a site http://seomastermindblog.weebly.com/seo.html by getting a higher-ranking placement in the search results page of a search engine ( SERP ) - like Google, Bing, Yahoo and other search engines.

If you want to Make sure your FULL title tag shows in the desktop UK version of Google SERPS, stick to a shorter title of about 55 characters but that does not imply your title tag Need to end at 55 characters and don't forget your mobile visitors see a longer title (in the UK, in March 2015 at least). I have seen ‘up-to' 69 characters (back in 2012) - but as I mentioned - what you see displayed in SERPS depends on the characters you use. In 2015 - I just anticipate what Google displays to alter - so I never obsess about what Google is undertaking in terms of display.'search

Google is all about ‘user experience' and ‘visitor satisfaction' in 2015 so it's worth remembering that usability studies have shown that a excellent page title length is about seven or eight words long and fewer than 64 total characters. Longer titles are less scannable in bookmark lists, and might not show appropriately in many browsers (and of course possibly will be truncated in SERPS).

When optimising a title, you are looking to rankas many terms as achievable, without keyword stuffing your title. Frequently, the very best bet is to optimise for a distinct phrase (or phrases) - and take a more extended-tail strategy. Note that too several web page titles and not enough actual web page text per page could lead to Google Panda or other ‘user experience' functionality troubles. A highly relevant unique web page title is no longer sufficient to float a web page with thin content. Google cares WAY as well a lot about the page text content these days to let a excellent title hold up a thin page on most sites.

Google will pick the best title it wants for your search snippet - and it will take that information from multiple sources, NOT just your page title element. A small title is typically appended with a lot more info about the domain. Often, if Google is confident in the BRAND name, it will replace it with that (often adding it to the starting of your title with a colon, or sometimes appending the finish of your snippet title with the actual domain address the page belongs to).